Introduction
A project proposal is a document you
write with one objective/goal i.e., to convince a funding agency that you are
the right and best organization/person for the specific assignment. When you
bid on a project, you are into a highly competitive process and is competing
against other organizations / freelancers with similar skills. Unless you make
your strengths and experience shine in your proposal, you could miss out the present
opportunity as winning profiles
backs winning proposals.
The Beginning
Step one is to read carefully through
the project proposed (RFP or TOR) by the funding agency and make sure that you
understand it fully before you start writing the bid. It is highly recommended that
one should use the proposal templates (if provided), but make sure that you
personalize your proposal for each assignment – even if for the same funding
agency. Writing a winning project proposal begins with by successfully matching
your talents, interests, and skills to the project/ assignment under
consideration.
Start with a Strong First Impression
The first impression is always very
important. The first few lines of your
project proposal are your “key” lines and it would help the reader to form impression
on you and your organization. When the official of the funding agency (the
evaluator) gets your proposal, these are the lines that will make him or her
decide to keep reading your proposal with interest or keep on skipping the
various pages. If the evaluator requires a specific response to show that you
read the entire project, put it always on top or high light the same some where
in the beginning. Do not try to creatively embed your response in a sentence.
Chances are good that, if the evaluator does not see it immediately, he or she
will not even read the rest of your proposal with some intense zeal.
Sell Your Specific Strengths
What is your most marketable trait?
Include it underneath any required responses. This trait may vary depending on
the project. For example, if you are applying for a project that is more academic
oriented, your and your team’s educational qualification will be the first focus.
On the other hand, if the assignment requires a specific skill (experience) set,
you should focus on the team’s experience. On rare occasions, such as when the funding
agency needs an assignment finished quickly say within a week’s time, you should
put something such as a time estimate near the top as the same is highlight of
the assignment. What other qualities do
you have that make you a good fit for the assignment? Outline them in one
paragraph if possible.
Answer all the Funding Agency Questions with due importance
Next, be sure you answer all the
questions the funding agency might have asked. Sometimes these questions can be
answered throughout your text (even at the top); other times you can just set
them in their own paragraph(s) with proper headings and sub-headings.
Provide Time and Cost Estimates
After you have explained why you would
be the best team to complete the project, then it is time to provide time and
cost estimates. Be accurate with all possible details. If some mention is there
about the overall time available in the TOR of the funding agency, do stick to
the overall time target and give the details of the time line for all the
important events/ benchmarks of the project.
Provide precise time estimates with all possible and required details
along with staff requirements, so that the funding agency gets more confidence
in giving out the project. Provide precise cost estimates with all possible and
required details too, so that the funding agency further gets more confidence
in giving out the project. Most funding
agencies do not like placeholder bids, so ask questions, if any, before
bidding.
Lastly Don’t Forget Your Manners!
Finally, thank the funding agency for
reading your technical proposal. Make an impression, so that even if you are
not chosen for that particular project, the employer might think of you for
future projects. If you are awarded the project, you will be starting off on
the right foot!
A few More Precautions for Writing a Winning Proposal:
Stick to the templates
provided – both in terms of required details and size expected. Only rarely
should your proposal grow to be bigger than the box in which you type it. Try
to keep it about that size, or in some cases less, without sacrificing quality.
Use your templates too –
if it adds to the value of your proposal without irritating the officials of
the funding agency, as you need to make individualized proposals. However,
templates save time, and they prevent editing mistakes that can cause you to be
overlooked for the assignment. Regardless of whether you filled in a template
or wrote from scratch, you should always write in complete sentences and reread
a proposal for errors before you post it.
Premium proposals are best used to draw
attention to your bid on projects that fit your profile perfectly or assignments
where you are competing against many other organizations. Of course you want
every project to which you apply, but using premium proposals all the time can
drain your bids.
Winning proposals have work samples attached even if you have them posted on your organization’s profile. If you cannot attach a sample, point the funding agency to your profile and put samples there.
